About us

Heron Advisory is a Singapore headquartered management consulting company providing commercial support and business development services in the maritime and logistics technology space. We work with startups and SMEs on commercialisation of their technological solutions, as well as with established industry players on partnering with startups and technology solution providers to further improve operations and efficiency. We also work with Government agencies, Accelerator programmes and maritime conferences as advisors, mentors and instructors.

Heron is a Regional Partner in Asia-Pacific for Accelerator and Venture Builder Moment. We are also a Regional Partner Asia-Pacific for Norwegian Technology provider Simplifai, a Corporate Partner of Ocean Tech Accelerator Katapult Ocean, as well as Singapore & SEA Representative for Oslo International Hub. In 2018 we were heavily involved in running Singapore based Maritime Accelerator PIER71, a joint initiative by the Maritime and Port Authority in Singapore (MPA) and NUS Enterprise, supported by the Singapore Shipping Association (SSA). We also co-organised the Startup section of a maritime conference in Singapore in partnership with DigitalShip as well as participated in numerous maritime and technology conferences and events.

The company was founded in Singapore in 2017 with a goal of furthering the adaptation of better, smarter and more efficient technological solutions in the maritime and logistics industries. We are headquartered in Singapore with a regional focus on Asia-Pacific whilst also maintaining a strong connection to Europe, and, in particular, to the Nordic countries through our partnership with Moment. Depending on the project we work with select partners across the globe to provide the best service possible for our clients. 

What’s in a name - The origin of Heron

The Tysvær County coat of arms

The Tysvær County coat of arms

Herons are a highly mobile family of freshwater and coastal birds. They can be found all over the planet and nearly all species are related to water. The heron is also the official coat of arms of the municipality of Tysvær on the Norwegian west coast, sporting a silver heron on an ocean blue background. Tysvær is the home county of Heron Advisory's founder as well as several large colonies of herons.